The model

See what your book looks like as a business.

Not what one copy earns. What the whole thing earns once a reader can buy more than one thing from you, once the margin is yours instead of a retailer's, and once the buyer stays on your list afterwards.

Key in your numbers below and see your prediction. Nothing is emailed to you and nothing here is a quote.

KEY IN YOUR NUMBERS Book only 19.99 Bundle 34.99 Complete set 79.99 NET A MONTH $6,625 789%456x123-0.C+ SEE YOUR PREDICTION
Step one

What could a reader buy from you?

Tier one is not where the money is. It covers the advertising and hands you a buyer. Tier two and tier three are where the profit actually sits, bought by the same reader in the same moment.

The first tier is the only one you need. Leave the rest blank if you do not have them yet.

Tier one
What is your main book?
of buyers take this45%
Tier two optional
What could you bundle with it?
of buyers take this33%
Tier three optional
What else could you add on top?
of buyers take this22%
accounts we run land between $17 and $30$24.00
leave at zero if you run the ads yourself
Step two

What does each one cost you?

Print cost is what you pay your printer per copy. If a fulfilment centre ships for you, pick and pack is their per-order fee. Postage is the carrier charge.

TierPrint costPick & pack PostageYou keep
Your book
Your bundle
Your complete set
Shipping collected from readers
Total postage
Postage earning

Total postage
Pick and pack fees
Your fulfilment bill
Fulfilment net

Step three

What that ladder would carry.

Three versions of the same month. The only difference between them is how cheaply the ads find a buyer, which is the part that improves as an account settles.

Slow start
blended revenue a month
Orders
Direct sales
Amazon lift
Return on spend
Net earnings
Most likely
blended revenue a month
Orders
Direct sales
Amazon lift
Return on spend
Net earnings
Once it is dialled in
blended revenue a month
Orders
Direct sales
Amazon lift
Return on spend
Net earnings
What else you keep

The part that does not show up as revenue.

A retail sale ends when the reader pays. A direct sale leaves you holding the buyer, and that buyer is who you sell the next book to for free.

Buyer emails captured
In a year
Readers who have paid you once, on a list you own, reachable at no cost on your next launch.
Readers through your store
Estimated monthly visitors at a 2.2% conversion rate. Every one of them is retargetable whether they bought or not.
Tier one
Tier two
Tier three

Average order value · you keep of it · ads have to find a buyer for under to break even. Total marketing cost a month.

The lever most authors miss

What each rung is worth.

Same budget, same traffic, same book, your prices and your costs. The only thing that changes is whether a reader has something bigger to buy at the moment they were already buying.

No bundle, the book alone
With one bundle
The full ladder

Estimates only. Acquisition costs and Amazon lift are modelled from author accounts Jeanty Digital manages, applied to the prices, costs and budget entered above. Amazon lift is held at a deliberately conservative floor and assumes no Amazon advertising is running. Net earnings are after print cost, fulfilment, ad spend and any agency fee entered, but before payment processing, returns, taxes and any management fees. Every book is different and no result is guaranteed.

Next step

Want the real version?

We will build this against your actual title, your real print and fulfilment costs, and the ladder we would recommend, then walk you through where it holds and where it does not.

Book a call 30 minutes. No deck, no pitch.